On Running a Fitness Business

Not long ago a friend and colleague of mine, Mike Perry of Skill of Strength, posted a list (or treatise if you will) on his Facebook page of things to consider when running a fitness business. It was great. Mind you, in the age of AI things have gotten a bit more interesting and somewhat complicated. […]
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Stimulate or Annihilate Muscle: Which Is Better?

In the realm of fitness and strength & conditioning we’ve all heard the phrase: “You need to stimulate the muscle to grow, not annihilate it.” I can’t say I disagree with the sentiment, albeit I do feel it’s a bit reductionist taken at face value. I mean, assuming someone isn’t injured or has a history of […]
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You Want to Get Leaner. Here’s Why You Should Still Lift Heavy Things

Since the movie The Odyssey is finally here it’s inevitable we’re going to be inundated with articles, interviews, and videos on how to get an Odysseus bod. Follow “x” routine, and you too can look like a Greek warrior/Matt Damon. To be fair: I have nothing against said routines. Pretty much anything will get someone […]
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Getting Stronger is Corrective

Before you move on, I wanted to let you know that Dean Somerset and I have just announced that we will be traveling to Dublin, Ireland this coming Fall to put on our 2-day hands-on workshop The Complete Fit Pro Blueprint. It’ll be taking place the weekend of October 3rd-4th, 2026 @ Bodynamics in Dublin. […]
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Using External Cueing To Improve Linear Acceleration

“I’m not fast, but I like to pretend I am on the internet.” Me Okay, I’m kinda fast. Well, I mean, as far as 49 year olds who are roughly 25 years removed from playing any competitive sports are concerned, I’m lightening quick. Besides, baldness increases aerodynamics right? Truth be told: as a strength and […]
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What Most People Want When They Hire a Personal Trainer

I’m not an asshole. But I had a real asshole moment recently, and I think it can serve as a teachable moment for many coaches and trainers out there who may be reading. My abject assholiness affected me so much that it prompted me to go stand out on the ledge of a mountain, look […]
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The Fitness Zeitgeist

In lieu of recent world events it’s been a challenge not to be a bit more introspective and to not get lost in a deeper train of thought. Regardless of what side of the fence you reside on – relax I’m not here to judge – it’s hard not to be cognizant of and be […]
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