The Dubious D Word of the Fitness Industry

Here’s a hint: It’s not dorsiflexion, diastasis, disc herniation, or density set. And it’s also not deload, DOMS, or dorsal talonavicular ligament. <– say that three times fast. Nope, the most dubious “D” word I’m referring to and the word I wish more fitness professionals would use LESS is… …dysfunction. Stop It. Stop It Right […]
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How to Guarantee Your Clients Will Have a Hard Time Actually Getting Results

If you train people for a living, read this. Do Not Guarantee Results It’s seems counterintuitive, maybe even borderline asinine, not to guarantee your clients results, right? I mean, what the hell are they hiring you for? HINT: It’s not to trade baseball cards or tickle fights. I had a new client start with me […]
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Dangers of the Discount Trainer

There’s no shortage of topics to debate in today’s world. Keto vs. CICO? Will AI save us or kill us? Will Obsession be nominated for Best Picture this year? I don’t have a horse in the race on any of the above, except: Keto zealots are the worst. We’re cooked. Maybe not best picture (although […]
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How and Why I Don’t Write My Own Programs

There’s a popular saying I use often: “The painter’s house is always the last one to get painted.” I can’t say I know many painters personally to know for certain that this is true – which sorta makes the saying moot – but it serves as a fitting metaphor to today’s post. I guess I […]
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Core Collective 2026 Fall Seminar

Announcing the Second Annual Core Collective Fall Seminar We listened to feedback we received from last year’s event and we’re pumped to announce that the 2nd Annual Core Collective Fall Seminar is 1) actually happening and 2) you can now register at the Early Bird rate. So what’s “new” this year? We have added speakers […]
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On Running a Fitness Business: Part 2

Last week I commandeered a post on fitness business shenanigans from friend, and fellow gym owner, Mike Perry of Skill of Strength. I took his original, bulleted-point list and added my own two cents to each one. You can check out points 1-10 HERE. Today I want to highlight points 11-20. On Running a Fitness Business: […]
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On Running a Fitness Business

Not long ago a friend and colleague of mine, Mike Perry of Skill of Strength, posted a list (or treatise if you will) on his Facebook page of things to consider when running a fitness business. It was great. Mind you, in the age of AI things have gotten a bit more interesting and somewhat complicated. […]
On Running a Fitness Business posted first on tonygentilcore.com