I had the opportunity to catch up with my good friend and long-time colleague, Mike Robertson, on his Physical Preparation Podcast earlier this week.
microgen@123rf.com
Just Two Dudes Talking
He and I go back to the early 2000’s. You know, when smart phones didn’t exist, cold plunges and eye rolley alpha-male behavior was (less) of a thing, and the show Alias was my life (due to an insatiable crush on Jennifer Garner).
I think this was my third time on his podcast which means I’m approaching Ryan Gosling 5-timer club on Saturday Night Live territory. We approached this as more of a “two dudes just catching up” conversation as opposed to doing something more traditional like going into the weeds on deadlifting mechanics or why improved scapular upward rotation helps with everything from shoulder ouchies to curing gluten intolerance.1
In this show, Mike and I talk about the power of consistent training, how my philosophy has changed over the years, and why after years of reluctance, I finally decided to become a gym owner.
We had a few technical difficulties throughout the show, so apologies because the audio is a bit suspect. He did his best to clean it up and I hope you still enjoy the show!
Being married to a psychologist has it’s disadvantages:
I have to talk about my feelings.
All
of
the
time
There are some perks, however. Most of what “drains” me as a coach isn’t so much the x’s and o’s of writing programs or the ability to figure our what may be the root cause of someone’s shoulder pain. Those are pretty much second nature at this point in my career.
No, what drains me the most is figuring out people.
Specifically, what motivates one person to workout (and stick with it) as opposed to what makes the next person do the same?
It’s a quagmire to say the least, and often takes far too much mental gymnastics for my liking.
Before we met, anytime I worked with someone who seemingly lacked discipline or “chutzpah” to get after it in the gym…I’d often resort to some tough love.
I’d assume (s)he didn’t want it enough and my default was to question their work ethic. I wouldn’t be a dick or anything, but I also didn’t go out of my way to demonstrate much compassion or empathy.
When my wife and I started dating I’d often bring up work with her and I’d attempt to commiserate on how this client wouldn’t work hard during their session or how that client just seemed to not care about getting results or how it just really, really sucked that I had to wear pants.
I’d be all like “what the hell!?!” and then throw a chair through a window or something, and then she’d be all like…
…“you know, maybe you just need to do a better job at learning about what actually motivates people?”
And this was when I was first introduced to the Self-Determination Theory.
There’s no need to go too far into the weeds. All you need to know about SDT is that it was popularized by psychologists Edward Deci & Richard Ryan and that it revolves around…
“a macro theory of human motivation and personality that concerns people’s inherent growth tendencies and innate psychological needs. It is concerned with the motivation behind choices people make without external influence and interference. SDT focuses on the degree to which an individual’s behavior is self-motivated and self-determined.”
The three main components are:
Competence
Autonomy
Relatedness
For the sake of brevity I’m going to hone in on autonomy or the power of choice.
In short, people don’t like to be told what to do.
In the fitness industry this comes across as bit absurd given that that’s exactly why most people hire us in the first place.
However, one of the biggest changes I’ve made in my coaching philosophy – in no small part due to my wife’s nudging through the years – is working on autonomy and offering clients more choice in their programming.
It’s not only made a profound difference in helping clients stay motivated to workout, but it’s also helped to expedite their results and progress.
Here’s a few suggestions and examples.
1. Allowing Them to Choose the Main Lift of the Day
I live in a bit of a strength & conditioning bubble. Most people who start to work with me already know what they’re getting themselves into.
They’re going to lift heavy things and they’re going to listen to some EDM while doing it.
One “trick” I’ll use – especially with beginners – is to let them choose their main lift of the day. If performing some squats will fill their training love tank that day, that’s what we’ll do.
Likewise, if they want to deadlift, we’ll deadlift.
The only exercise I’ll say a hard no to is kipping pull-ups.
I’d rather them jump into a shark’s mouth.
But can you see the inherent advantage this approach provides? If you have a client who’s having a hard time with motivation or just can’t seem to get “jazzed-up” for a particular session, maybe all you need to do is give them a bit more choice.
Assuming, of course, you’re taking into consideration their goals, injury history, and ability level.
2. Choosing the Variation of a Particular Exercise
It’s squat day.
[Cue the cacophony of moans]
Admittedly, not many people – outside of the truly masochistic – draw a sense of butterfly kisses and rainbows from squat day.
That being said, another trick to employ is to allow clients to choose what variation of a particular exercise they’re going to perform that day.
Squat
Box Squat
Back Squat
Front Squat
Goblet Squat
Landmine Squat
2-KB Front Squat
There are many options; and we haven’t even discussed things like ladder sets, drop sets, rest/pause sets, or even tweaks that can be made with stance, tempo, or even utilizing speciality bars (SSB, Duffalo, Cambered, etc).
Giving clients some say on the variation they’re going to perform that day is a game changer in terms of creating more “buy in” in that session.
3. Free Time
Another tactic I use often to help increase motivation is to give clients a 5-10 minute “window” at the end of their session to do whatever they want.
Most of my male clients choose to do some additional arms or “Gun Show” work.
Most of my female clients choose to do some additional glute or “badonkadonk” work.
And, not coincidentally, most of the wizards I work with prefer to use their time pecifying their pecs.
Science.
#dumbledoreisswole
All told, this approach serves as a nice compromise. So long as the client completes what’s on their program – and does what I want them to do – I am more than happy to give him or her some free time and choose their fate at the end of the session.
If they leave with a bicep or glute pump, and are happy, I am down with that.
There’s obviously a lot more that can said here, but I’ll defer to the expert on motivation, my wife!, in this case. Her popular course, Psych Skills for Fitness Pros is now offering open enrollment at $60 off the regular price.
There’s a degree of bias here, so take this however you wish…
…but THIS is the shit most fitness pros need to be educating themselves on. Yes, it’s important to know anatomy, assessment, and the intricacies of effective program design. But what really separates the good from the great is understanding people and how to navigate the human psyche.
Click HERE, choose your preferred payment method, and enter the coupon code PSYCH24 to receive your discount.
I have an excellent guest post for you today. I was recently invited back onto the More Train, Less Pain Podcast hosted by my good friends Dr. Michelle Boland and Dr. Tim Richardt.
This season on their show they’re focusing on training around injury. This is one of my wheel houses (alongside deadlifts, how to look jacked even while wearing sweatpants, and Ted Lasso), as I am always preaching the benefits of finding each client’s or athlete’s TRAINABLE MENU.
My episode – #13 – dropped today (links below), but in concert with that Tim was kind enough to write a little “companion piece” that ties in nicely with the overall theme of the show.
Think back to the first time you consistently trained a squat- Linkin Park blaring, a thin haze of aerosolized pre-workout and chalk filling the air – and being able to add 5-10 pounds, like clockwork, week after week after week.
It’s the honeymoon phase of strength training- nothing hurts and there’s seemingly no impediment to riding this sweet, sweet train of linear progression to, inevitably, being able to sit down and stand up with the weight of a Honda Fit on your back.
But, like all marriages, reality eventually has to settle in.
Over the years, aches, injuries, and movement limitations accumulate and the simple strategy of adding more pounds to the bar is suddenly not so viable.
What, then, is an iron warrior to do?
I host a podcast called More Train, Less Pain (on which the venerable Tony Gentilcore has guested twice), along with another contributor to Tony’s blog- Michelle Boland- where we dive deep on strategies to keep people training hard in the gym despite injuries and mobility restrictions.
The focus of our current season is on maintaining a strength training practice in the setting of persistent pain, something of personal obsession of mine as I’ve struggled with persistent hip pain due to congenital structural hip defects for virtually my entire adult life. Over the past dozen or so episodes, we’ve talked with some of the brightest minds in the industry (Mike Boyle, Bill Hartman, some schlub we’ll call “Tony G”) about this very problem, and one theme keeps re-emerging over and over.We can’t keep progressing load forever. Infinite progression, in the weight room or any other endeavor, is a myth.
NOTE From TG: You can listen to my most recent chat with Tim HERE – titled “Easy Training, Stoplights, and Making Bigger Cups.”
In order to stay in the strength training game and continue to build muscle, power, and movement quality, we need to find ways to evolve our exercise selection and programming strategies so that we can continue to train without creating undesirable tissue damage or reducing access to comfortable range of motion.
Below are three strategies to do just that, lifted directly from this season’s podcast guests and thoroughly vetted by my own personal and professional experience.
1. Timed Sets
In the most straightforward manner of progressing lifts, we add load to the bar every week, keeping the set/rep/rest scheme the same, essentially the missionary of the strength-training world.
Not THAT missionary. Head out of the gutter
As we stated – this works…until it doesn’t. What if, instead of increasing load, we simply increase time under tension? In fact, what if we throw away the conventional “rep” dosing structure and just endeavor to dose an exercise by time, increasing the time (under tension) over the course of a 6 week training block.
In practice, that progression might look something like this.
Exercise Week 1 Week 2 Week 3 Week 4
Foam Roller Wall Squat 3×1′ 4×1′ 4×90″ 4×2′
In this way, we can accumulate absurdly high amounts of workload (and stimulus) with reduced axial loading. If you struggle with SI joint pain every time you get under a bar loaded with over your bodyweight, give a single set of a 2’ timed Roller Wall Squat a try.
With only a fraction of the loading required for a conventionally-dosed barbell back squat, you’ll still feel every bit as fatigued, and continue to stay engaged with the training process as you build time under tension across a program.
This strategy works particularly well for exercises where increasing weight isn’t convenient due to the nature of the position or loading- think anything with a zercher or goblet hold OR a position that requires a more involved set up.
2. EMOM Supersets
People in our industry love talking s&^t about CrossFit, but they’ve popularized several things that have impacted the general fitness landscape for the better – gymnastics skills, concurrent training,snorting lines of grass fed whey protein isolate before a set of 30 hang snatches, and EMOM sets.
In an EMOM set, you’ll keep the load of an exercise the same but perform a certain number of repseveryminuteon theminute (EMOM).
In my own training, I’ve found it useful to combine two exercises into an EMOM superset – meaning that every minute we’ll do a predetermined number of reps for each exercise, rest for the remainder of that minute, and repeat. In practice, a 6 week progression might look like this:
Exercise Rest Week 1 Week 2 Week 3 Week 4
A1. Trap Bar DL 0′ 4×3 5×3 6×3 7×3
A2. Alt. 1-Arm DB Bench Remainder of 60″ 4×8 5×8 6×8 7×8
Trap Bar DL EMOM
1-Arm DB Bench Press EMOM
The cool thing about EMOM sets, especially for athletes making the switch from conventional, load-obsessed strength training, is that they possess an entirely novel strategy for dramatically ramping up total load in a program without increasing axial load for any one particular set.
Mathematically, we can contrast a session of EMOM deadlifts with a session of conventionally-progressed deadlifts, which would look something like this:
Over time, this may represent a more sustainable long term strategy for continuing to progress workload when absolute loading on any given repetition can no longer be increased. Additionally, plugging a few EMOM supersets into your training each week can serve as a mild conditioning stimulus for those who struggle to fit in aerobic work.
3. Feel-Based Training
The previous two strategies have emphasized unconventional strategies for increasing the overall workload of a training session, but our final strategy is a different beast altogether.
We love to think about increasing an exercise’s output via weight on the bar or overall pounds lifted throughout working sets. But what if we got “stronger” simply by executing an exercise more efficiently, potentially using a larger range of motion, while making no changes to dosing or loading throughout a cycle?
Depending on a client’s goals and injury history, somewhere between 20%-50% of exercises I program will be progressed by “feel” alone. This means they’re not allowed to do anything “more” over their 4 week cycle. Not more load, not more reps, not faster reps, not even more cowbell.
We’re deliberately freezing these variables to clear cognitive bandwidth for getting as close as possible to *flawless* execution of the drill.
In something like a FFESS, for example, I may stick to 4 sets of 8 reps per leg throughout the entire cycle, loaded with a #25 KB in a goblet hold, but endeavor to improve other aspects of performance. Can a client maintain foot contacts on both the front and rear foot? Does their pelvis stay fairly level in the frontal plane? Do they control the degree of anterior and posterior pelvic tilt at the top and bottom of the range of motion, respectively?
Can they get the back knee further down towards the ground? Are they able to push UP and BACK to take advantage of the retropropulsive, joint-opening qualities of this drill?
In some ways, this is the most boring option for “progression,” but if you can get it into your and your client’s respective heads that we can freeze dosing and simply work on movement integrity and fidelity, a myriad of other training options open.
And options, more than anything else, help folks train consistently for years to come.
If you liked the content in this article, I’d recommend checking out More Train, Less Pain; Engineering the Adaptable Athlete- S3E13 with Tony drops today.
Tim Richardt is a Colorado-based Doctor of Physical Therapy and Strength and Conditioning Coach. He works with runners, climbers, CrossFitters, and tactical/mountain athletes to better help them manage long standing injuries and reach higher levels of physical performance. He also mentors young clinicians and coaches to help them develop their own unique treatment/training model. You can find out more about him at TimRichardt.com or through his IG HERE.
Before you move on, I wanted to let you know that Dean Somerset and I have just put our flagship product, the Complete Shoulder & Hip Blueprint, on sale this week.
You can purchase both CSHB 1.0 and CSHB 2.0 this week at 30% off the regular price.
“Oh, I forgot to tell you…my previous trainer said I have a winged scapula, my left hip is a bit internally rotated, and that my posture isn’t great.”
This was less than five minutes into an initial assessment with a new client and it took everything I had to prevent my eyeballs from rolling out of their sockets. The snarky side of me wanted to say something like, “Oh my god, yes, I totally see it. Did (s)he also mention how your left ear is lower than the right? That’s messed up. We need to fix that.”
But I didn’t.
Nope, all I did was sit there, nod my head, listen intently, and kept repeating to myself “don’t stab yourself with this pen, don’t stab yourself with this pen, no, Tony, NO!”
People Think They’re Broken
It never ceases to amaze me how some people will harp on the most inane things when it comes to their body and performance and then regale me with stories of how their previous coach or trainer was a “corrective exercise specialist.”
I won’t invalidate their stories or experiences, of course, but it’s hard for me to listen to sometimes.
They’ll outline their “training” for the past few months (if not years), and it’s rife with positional breathing drills (which, for the record, I’m a fan of), postural stretches, and describe a foam rolling series that rivals the length of a Ken Burns’ documentary.
I’ll follow with “So, did you actually ever follow a strength training program consistently?”
“Yeah, sure, we did a bunch of corrective exercises and, after 19 weeks, we finally worked up to a bodyweight squat. I still have to work on my big toe dorsiflexion, though. Fingers crossed I can improve that by December.”
As an industry – and I’ll call myself out on this too (particularly early in my career) – we’ve done a splendid job at helping people feel like a bunch of walking balls of fail:
Your shoulders and upper back are too rounded.
Yikes, your pelvis is anteriorly tilted.
Oh…my…god…we need to work on your scapular upward rotation.
Shit, your FABER screen tested positive. How are you able to walk?
Also, FYI: you have Chlamydia.
It doesn’t surprise me in the least why so many people walk around thinking they’re fragile snowflakes who need to correct or “fix” everything before they do any appreciable training.
It’s our fault.
Strength coaches, personal trainers, physical therapists, athletic trainers, sherpas, we’re all culpable.
We can and need to do better.
And it starts with re-acquainting ourselves with what our main role as fitness professionals actually is…
…to elicit a training effect with our clients/athletes.
Again…Getting Strong(er) is Corrective
I say this with a grain of salt because “strong” is subjective, and can mean different things to different people.
Being able to deadlift 2x bodyweight is strong.
Being able to perform 15 pull-ups is strong.
Walking from Trader Joe’s to your apartment without putting down the bags is strong.
The ability to pull off wearing white after Labor Day is strong.
Doing whatever it is Cirque du Soleil performers can do is strong.
However, since I’m a little biased “getting stronger” in this sense – and more cogent to the conversation – refers to TRAINING.
I.e., lifting heavy things.
Unfortunately, many people have been led to believe lifting weights is dangerous. It seems you can’t go more than three clicks on the internet (or investigate certain certifications available) before being told barbells, dumbbells, machines, kettlebells, squats, deadlifts, high-reps, low-reps, and/or kittens are dangerous.
Who, me? Dangerous? Noooo. I mean, I’ll slit your fucking throat in your sleep if you don’t pay me any attention, but all in all….cuddles.
And just to set the record straight, and to push back with all my will to those people (worst of all, doctors, PT’s, etc) who keep spreading the message that strength training is dangerous (particularly when addressing a current injury)…
…I give you the LAWS of Loading:
Wolff’s Law – Bones will adapt to loads under which it is placed
Davis’s Law – Soft tissue will heal according to the manner which they are mechanically stressed.
For the “you only have one back” guy…is this then not why we train?1 Squats and deadlifts, when properly loaded and progressed, will do far more good for someone’s recovery from injury than most alternatives.
I hate the “everything makes you dysfunctional or causes dysfunction” crowd.
To which I say…the fuck outta here.
My friend Bret Contreras has the perfect antithesis to this faulty mindset:
“If you think lifting weights is dangerous, try being weak. Being weak is dangerous.”
And this is why I’m a firm ambassador in encouraging people to get strong(er), or more to the point, helping them figure out their “trainable menu.”2
Rather than pointing out everything that’s wrong with someone, I’d rather use the initial assessment (and subsequent training sessions) to highlight what they can do.
Lets use the classic example of someone who has “computer guy” posture. I.e., rounded shoulders, forward head posture, an affinity for pens.
When someone walks in exhibiting this posture a lot of trainers will write down a laundry list of stretches, thoracic (mid-back) mobility drills, and other “corrective” exercises to do.
Well, first, some will go out of their way to make the person feel like Cersei Lannister during her walk of shame.
I’m not opposed to utilizing corrective modalities to address postural deficits or mobility restrictions.
But I find when these sort of things are accentuated and serve as the “meat-n-potatoes” of a training program, it often sets people up for failure; they become more fixated on perfection at the expense of progress.
And lets be honest: NO ONE gets jazzed-up at the gym to do more T-spine extension drills.
I don’t want my clients to feel like a perpetual patient.
I want them to train, because training tends to be more palatable than Scapular Wall Slides. It helps people stay on task and not bored to tears.
And on that note, wanna know an excellent drill that helps nudge people into a bit more thoracic extension?
Fucking front squats (or even a Goblet Squat).
As you descend closer to the ground you have to “fight” to keep from folding over. In many ways the proper execution of the exercise itself is self-coaching; or dare I say, corrective.
If you don’t maintain thoracic extension the barbell rolls off your shoulders.
I may come across as the cantankerous strength coach in saying this, but I find more value in having my clients train – in a way that emphatically demonstrates success to them (by matching the programming to their goals and ability level) – than to corrective exercise them to death.
After two failed attempts since 2019 – one due to a pandemic, and the other to what I’ll simply chalk up to as a bunch of shit-fuckery – CORE Collective is finally going to happen.
What Is CORE Collective?
Well, just so we’re clear: My first choice for this project was to call it “Tony’s Techno Palace of Deadlifts & Dreams,” but to no one’s surprise, that idea was quickly de-flamed when I realized that there was zero chance the Town of Brookline (where I live) would approve that for the name of a gym.
As most who read this blog know, my training studio is called CORE. I’ve been training people out of the space since 2015 after I left Cressey Sports Performance. It’s a space that serves its purpose…
…appointment only semi-private training where people get after it and do their best to increase their general levels of badassery.
In addition, I also sublet the space to other coaches in the Boston area. In this sense, the space is still generating revenue when I am not there using it myself, and, more importantly, it allows the opportunity for other fitness professionals to build and grow their own brand & respective businesses with limited risk.
In reality, their only responsibility (I.e., overhead) is to pay their monthly rent for usage of the space. And to also KNEEL BEFORE ZOD every time I walk into the room.
For the past few years I have had an itch to expand my business. For starters, and admittedly, selfishly…to scale things and to (hopefully) increase my ability to generate more revenue as I ween away from coaching. Secondly, I have always felt there was a large gap in this industry between the commercial gym trainer and gym owner.
Commercial trainers sometimes (not always) feel trapped in their situation, stuck playing the corporate game with limited (if any) leeway to build autonomy and increasing their earning potential without having to put in more, and more, and more hours.
Gym ownership seemingly makes sense and the obvious “next step,” but many lack the means to make that happen.
CORE Collective will be designed to bridge that gap.
For Real This Time, Now I’ll Tell You About It
CORE Collective is a work environment for independently operating coaches and healthcare practitioners – physical therapy, massage, nutrition, psycho therapy, etc – who share a belief in holistic, synergistic care of people.
(And maybe also have an affinity for sick 90’s hip-hop beats).
We work to improve health, wellness, performance, and life for our clients.
And we operate under the core values of:
Autonomy Competency, and Connection.
CORE Collective is a working environment in which we hope health & fitness coaches and practitioners can do their best work, and enjoy the benefits of working independently while also having the advantage of nearby and accessible colleagues & complimentary practices.
The new 5500 sq foot space, which is slated to open in March/April 2024 in the heart of Brookline Village with easy access to Boston, will be a combination of a strength & conditioning facility and healthcare offices.
The S&C facility will be managed by myself and the healthcare offices by my wife, Dr. Lisa Lewis.
Coaches and practitioners interested in becoming a part of the collective can “apply” to become a collaborator and to start the journey to grow their own brand & business. Collaborators are independent entities (LLC, INC, etc) who apply to sublet space at the Collective, who align with our mission, values, and culture.
A “team” spirit is encouraged and supported. Collaborators will have the opportunity to work together on client cases, and to learn from one another.1
If you’re interested in learning more or to apply please shoot me an email via the contact form on this site.
What separates good gyms or trainers from the mediocre ones?
Some would make the case it’s a certain style of training, access to state-of-the-art equipment and amenities, the results their clients/athletes are able to achieve, or even their knowledge on topics like anatomy, assessment, program design, or, I don’t know, long division.
Don’t get me wrong: All of the above can help with separating yourself from the masses, but what really drives client loyalty (as well as woos new ones) isn’t the fancy equipment or the fact you’ve read Mel Siff’s Supertraining 47 times and can cite every page.1
No, what gives you the competitive edge is the culture you create.
How To Create a Winning Culture (<– Not An Exhaustive List, But You Should Continue Reading Anyways)
1. It Starts With You, Sherlock
Nothing wraps this message in a nice, neat, eloquent bow than something I read from Alwyn Cosgrove not long ago:
“A team that is tanking brings in a new coach and they totally turn things around.
A company like Apple, removes Steve Jobs, starts to take a nosedive, then brings back Steve Jobs as the leader and the company starts crushing it again.
Or alternatively, an assistant coach takes over a program when the head coach leaves, and even though that assistant is running the same system, that team never reaches the level of where they were before.
Why does this happen?
It all starts at the top.
It all starts with you.
It’s more than just the systems that were in place, it was the culture (or lack thereof) that was created.”
I think it’s safe to say everyone, at some point or another, has experienced the dichotomy between a good leader and a godawful one. It might be hard to put a finger on the exact characteristics that divide the two, but it stands to reason you know it when you see it.
Back in 1997 I earned a scholarship to play baseball at Mercyhurst University in Erie, PA. I loved the the coach who recruited me to transfer there. During my recruiting visit he came across as someone who was a straight-shooter and someone who demanded (and received) the respect from his players.
I spent an entire weekend watching practices and hanging out on campus with guys from the team and there wasn’t one instance where they talked smacked behind the coach’s back.
They described him as someone who was strict, albeit fair, and as someone who stayed consistent with his expectations of everyone. He wasn’t someone who said one thing one day and did a complete 180 the next.
He exemplified leadership.
The guys enjoyed playing there and spoke highly of the program as a whole. And, as it happened, at the time, the team was coming off a successful 40-6 season and a Top 10 ranking in the Division II baseball polls.
Without going into too many details, I arrived in the Fall of 1997 and within a few months the coach who recruited me to come to Mercyhurst left to take over another program.
I was bummed and more than a bit agitated. But I was confident I had still made the right decision (Humblebrag: I turned down a full-ride at a Division I school to go there) and that the team would still be competitive moving forward.
I was wrong.
The coach who was subsequently brought in was the antithesis of leadership. A ham sandwich would have been a better leader.
He was nothing but a blowhard and an egregious asshat.
By the end of his first (and only) season at Mercyhurst he had burned a lot of bridges with the players and administration at the school, not least of which because it was discovered he had lied about his previous playing and coaching career.
Keep in mind: This was the pre-internet days so it was the Wild West of making shit up. I mean, I once struck out Ken Griffey Jr three times in one game and also made out with Rosario Dawson once.2
Anyways, as far as culture was concerned…the proof was in the numbers:
1997 Team: 40-6
1998 Team: 26-18.
Now, 1998 wasn’t a complete horror show of a season from a Win-Loss perspective (most teams would love to finish 8 games above .500)…but it was clear the vibe and culture of the program was tainted.
And, honestly, it was the first time I had personally witnessed how poor leadership bred a toxic environment.
Now, as a trainer or coach, think about how this parallels with gym environments you’ve been in? I’ve worked in places that gave zero thought or value in building great trainers, who gave two shits in providing any continuing education, and reneged on cultivating a winning culture, and it showed:
High turnover.
More concern over whether trainers hit quotas on packages sold rather or even how to hold a genuine conversation with potential clients.
General clusterfuckery.
Taking it a step further (and taking the corporateness out of the equation), what does it say about you as a fitness professional if you constantly show up late, you forget appointments, you aren’t prepared, and/or you show up dressed like a homeless pirate?
Leadership always and concretely starts at the top.
And, whether you work in a commercial gym or you’re your own boss, leadership and the culture you curate starts with you.
2. Stop Being a Cantankerous Curmudgeon
One of my favorite comedies of all-time is Grumpy Old Men.
In a nutshell the movie is based around two friends, John (Jack Lemmon) and Max (Walter Matthau), and their lifelong rivalry.
It’s filled with “old guy” cliches, humor, and amazing Burgess Meredith (of Rocky fame) quotes.
The movie’s theme often reminds me of the fitness industry today and how it’s rife with the same antics and toxic hostility.
We expect a lot from our athletes and clients. We want them to show up and give us their undivided attention and full effort. Moreover, in many ways, we aim for them to be more responsible and to take accountability for their actions…
…to be leaders in their own right.
Yet, we (the so-called integrity police) will hop on Twitter (er, excuse me “X”) the second Dieselchest2277 has the audacity to disagree with us on anything from squat technique to achilles tendinopathy protocols to best keto recipes that taste like sawdust.
It’s kinda hard to develop a civil culture, one that’s respectful of other’s backgrounds and experiences (and opinions), if you have the temperament of a twelve year old. Or, more to the point, a cantankerous old man.
Grow up.
Recognize that not everyone has to agree with you and that maybe, GASP, you may be wrong or out-dated in your line of thinking.
This epitomizes good leaders.
3. Be Human. Not Superhuman
Lastly, I’m a firm believer that people don’t respond well when we demand perfection from them.
It doesn’t bode well for culture and camaraderie when you’re an insufferable douchehole and expect all your athletes and clients to be Captain America 100% of the time.
It’s okay if they’re unable to nail that hip hinge on their first try.
It’s not the end of the world if they miss a lift. (but it also shouldn’t be happening on a consistent basis)
Eating carbs isn’t a punishable offense.
Part of building a winning culture, especially a winning gym culture, is encouraging PROGRESS not perfection.
What’s more, I think relatedness is an underrated component of building a winning culture. Part of the reason why I think some of my clients like training with me is because I’m just as excited to talk about deadlifts and scapular upward rotation as I am There Will Be Blood quotes.
Client: “So, after this set of incline presses what’s next?”
Talk about movies, gossip about the latest season of The Bachelorette, go crazy and listen to boybands radio.
Show your human side. Be authentic to who YOU are. Demonstrate you’re vulnerable and that sometimes you’re wrong, aren’t perfect, and don’t know all the answers. Your athletes and clients will love you for it.
That’s the key to a winning culture.
Come Listen to Me Talk in Person About This Stuff
I’m heading to Europe this fall to put on two separate in-person workshops:
1. Coaching Competency Workshop – Prishtina, Kosovo: Saturday, October 21st
This will be my first visit to Kosovo and I couldn’t be more excited. Topics covered in this event range from how I assess clients and go about writing (strength) programing for gen pop clients to how to work around common injuries and trouble-shooting common exercises like squats and deadlifts (of course).
For more info and to register please email my host Dr. Rita Parashumti at: rita@ritwells.com.
2. Building the Complete Fitness Pro – London, UK: Saturday & Sunday, October 28th & 29th
Full details (including itinerary) can be checked out HERE.
(NOTE: Very limited early bird spots are available for this event, so if you’re even remotely interested pounce NOW)
But I had a real asshole moment recently, and I think it can serve as a teachable moment for many coaches and trainers out there who may be reading.
My abject assholiness affected me so much that it prompted me to go stand out on the ledge of a mountain, look out at nature, pontificate on my life, and ask someone to snap a picture of it.
That’s just a random picture I was hoping would add a sense of scope and grandeur to this post; some deeper meaning that would make all of you be like “whoa, Tony’s got something important and salient to write about today, I have to keep reading.”
NOTE: I was gonna photoshop an eagle on the shoulder or maybe a massive spaceship out in the horizon, but felt it would have been a bit of overkill.
Anyway, did it work?
You’re still reading so I’ve hooked you somehow…;o)
Fuck This Intro, Tony. How Were You An Asshole? For the Love of God Get to the Point.
I receive emails each week from people asking me random training questions or maybe to inquire about my services.
Here’s an email I opened a few days ago:
“I’m a 37 year old man looking to transform my body. I’ve done CrossFit, Orangetheory, paleo, Atkins, fat burners and had personal trainers throughout the years……….”
There was more to the email, but the rest of isn’t pertinent to what I want to talk about.
I read the first sentence and I have to be honest: I didn’t have enough eyes to roll.
I immediately became judgmental and couldn’t help but have the theme music from Jaws reverberate in my head.
Not because I wanted to eat him or anything. But because I’m always a bit leery and skeptical when the following scenario plays out:
Random person reaches out.
They ask for my help (which is always welcome and a massive compliment).
But not before detailing (s)he’s done everything – every diet, every workout program, every trainer at the local gym1, every supplement – with little to nothing to show for it.
In this particular instance I couldn’t help but wonder “why has this person been through so many trainers and has tried so many different things, yet is still stymied as to why they’re not getting results?”
What are they hoping I’ll do (or say) differently?
Generally when I see a laundry list of workout programs and diets staring me in the face I tend to question one’s ability to commit and stay consistent with something for longer than a week.
“I’ve been working out for a week and still don’t look like Henry Cavill. Pfffft, whatever. I’m out.”
Moreover, and this a comment from one of my followers on Twitter:
“I wonder what these people, deep down, really want. Are they genuinely searching, still hoping that you could provide the approach that will (finally) work, or they just want to add you to the long list of what did not work?”
It’s a legitimate question.
Half of me would like to sit here and say “yeah, I’m the shit. I’m a good coach and feel I can offer a bit more in way of experience and guidance. BICEPS!!!”
The other half of me is a bit more humble.
There are a plethora of other coaches and trainers who are equally as (if not more) qualified, and I doubt I’d say or do anything that drastically different than anyone else this person has worked with prior.
Many coaches can break down deadlift technique.
Many coaches can discuss simple nutritional strategies.
Many coaches are program writing ninjas.
Many coaches are equally as obsessed with 80’s cartoons.
It behooves any fitness professional to be competent in any of the above, and I do feel what separates the great ones from the subpar ones are their ability to deliver quality programing and coaching.
Maybe the gentlemen who sent me that email was cursed with a lineage of incompetent and lame trainers?
Maybe he’s the problem and is a serial program hopper and lacks discipline?
As it happens he and I came to the conclusion I wasn’t going to be a good fit anyway due to scheduling conflicts and availability.
But the interaction gave me pause.
I’m sure many of you reading have had a similar experience, a similar inner dialogue, and similar initial (irrational?) snap judgement of a potential client.
Here’s Something to Consider
Most people don’t really care if you’re able to write world class training programs, or if you’ve worked with numerous professional athletes and celebrities, or if you place a premium on continuing education, or that, I don’t know, you can make a killer Creme Brulee.
It’s great if or when they have access to a trainer/coach who can do all of the above and knows their ass from their acetabulum.
But do you want to know, above all else, what people REALLY want when they hire a personal trainer or coach?
The difference maker for most is the connection that’s cultivated with their coach. Knowing the x’s and o’s of program design and improving scapular upward rotation are grand skills to have. But can you find other ways, other than the nerdy fitness stuff, to tether a more meaningful connection with your clients?
Can you have a regular conversation with them?
Are you able to talk about things other than fitness? Books? Movies? Who’s gonna win Charity’s heart in the latest season of The Bachelorette?2
Do you know the name of their pet(s), or children, or spouse, or favorite He-Man character?
Do you take the time to stress simple gestures – greeting them by name when they walk in the door, sending out thank you notes for being awesome clients, sending a text to say “good job” after a killer workout – as a way to demonstrate you appreciate them and their support?
Do you have the skills necessary to build autonomy (give them more choice in their programming), competence (avoid making them feel inferior or like a failure when they train), and relatedness (helping them feel as if their part of a community)…all of which help foster increased compliance and motivation with exercise
Do you play sick 90’s hip hop beats when they workout?
There are a thousand other examples to consider here.
The point being: Rather than think the worst out of the gate and assume the person standing in front of me or at the end of an email is lazy, the better approach will always be to re-frame things and figure out how I can differentiate myself from the masses.
How can I help them gain traction?
The answer is rarely centered around my ability to write a training program that would be Mel Siff’s wet dream or my ability to regale them with big words like reciprocal inhibition, gluconeogenesis, or vastus laterialis.
Autonomy
