The (Other) Most Important Three Words in Strength and Conditioning

A few weeks I stole a blog idea from Dean Somerset and highlighted my list of 8 Non-Fitness Books Every Fitness Professional Should Read. In the same vein (I.e., I’m “stealing” another idea), my good friend and former business partner, Eric Cressey,  wrote a fantastic post titled The Most Important Three Words in Strength and […]
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A Lesson to Fitness Pros: You’re Always Being Watched

NOTE: I was perusing some of my old blog posts recently and came across this one. I re-read it and remember how embarrassed I felt when what I describe in the post below actually happened.  I felt it resharing it would be a nice reminder to all fitness professionals to remember…you’re always being watched. Act […]
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Maybe Your Shoulder Hurts Because Your Technique Sucks

Full Disclosure: I am not a fantastic presser. I’m not going to sit here and attempt to regal you with stories from high-school where I used to drive a Camaro, hookup with the Prom Queen, and bench 405 for reps (you know, before that nasty football injury in the State Championship ruined everything). Nope, this […]
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How to Age-Proof Your Program Design Without Watering It Down

How to Age-Proof Your Program Design Without Watering It down It’s been awhile since I’ve posted a guest post on this site and I figured it was long overdue. Today’s post comes courtesy of Austin, TX based trainer and gym owner, Nathan Stowe. Nathan is a long-time friend and colleague of mine who has owned […]
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5 Ways to Become a Better Writer: Written By Not Stephen King

The fact I’m writing a post on how to write, much less how to do it well, dumbfounds me. I’ve joked in the past that I don’t consider myself a “writer” in the first place. I’m a strength coach who happens to have an ability to construct two coherent sentences back-to-back. And sometimes, usually through […]
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Core Collective 2025 Fall Seminar

Core Collective Fall Seminar: Building the Complete Client Come to Boston and hang out with us for the inaugural Core Collective 2025 Fall Seminar weekend. This seminar will include a special “pre-seminar lecture” featuring the co-owners of Core Collective, Tony Gentilcore and Dr. Lisa Lewis on Saturday, October 25th. This is completely optional of course. […]
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Introducing the Beginner to Badass Program

I am happy to announce I have partnered with the popular training app TrainHeroic to offer a new program to the masses titled Beginner to Badass.  To no one’s surprise (I hope given the title), the objective of this program is to serve as an introduction to strength training for those who have limited experience doing so. I.e., […]
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